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I help organizations build credibility, clarity, and momentum through challenging landscapes. 
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Becky Olson, APR 

Narrative, Storytelling, and Reputation Consultant

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About

About

MY EXPERTISE

I help organizations build clarity, credibility, and narrative readiness so they can communicate with confidence, integrity, and purpose, even when attention is scarce.

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Media has changed, attention is fragmented, and coverage alone is no longer a reliable measure of success.​

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I’m skilled at translating complex or sensitive work into clear, human narratives and at helping organizations align their actions with how they show up publicly.

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Earlier in my career, I worked in large and boutique PR agencies supporting some of America’s most recognizable CPG, food & beverage, hospitality, and nonprofit brands, including Sweet Baby Ray’s, Lipton, Klondike, Werther’s, I Can’t Believe It’s Not Butter!, Bertolli, Florida Orange Juice, the Dominican Republic Ministry of Tourism, Motel 6, and Make-A-Wish. I’ve also supported advocacy, policy, and public education efforts for associations and mission-driven organizations.

 

Today, I focus more on building narrative infrastructure:

  • Messaging and positioning that others can actually use

  • Credibility and trust with key audiences

  • Thought leadership and executive voice

  • Storytelling that connects strategy to real-world impact

 

I’m an Accredited Public Relations professional (APR) through the Public Relations Society of America and have been named a Top 100 Media Relations Pro by Qwoted. My work has been recognized by PRWeek, PRNews, PRovoke, O’Dwyer’s, IABC, and PRSA. 

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I’m particularly well-suited to support:​

  • Community-focused organizations

  • Education and education-adjacent organizations

  • Healthcare and mental health

  • Nonprofits and public-interest work

  • Associations, advocacy groups, and public policy 

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If you’re looking for a thoughtful, strategic partner who can help you clarify your story, let’s connect.

Testimonials

Testimonials

WHAT OTHERS ARE SAYING

When I started working with Becky, I was immediately impressed by her ability to quickly understand the goals of a new client and develop smart communication strategies. She understands client goals and implements programs that consistently accomplish them. She is agile and flexible with clients. She is always thinking of new ways to approach challenges, consistently offering creative ideas. Becky is knowledgeable about market trends and competitor activities. Over the years, she has built strong relationships with brands and individuals, nurturing them with ease.

HEATHER T

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Broad Experience

SELECTION OF PR HIGHLIGHTS

DELISH

"Thankfully, America's favorite barbecue sauce just dropped a brand new line."

Sweet Baby Ray's

QSR

"Chipotle vet forms multi-brand platform for rising fast casuals."

Untamed Brands

BUILT IN

"Catch Co. raises $38 million for its fishing brand and e-commerce platform."

Mystery Tackle Box

EC MAG

"IDEAL Electrical is investing in the youngest and brightest new electricians."

IDEAL Electrical

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